Temple University’s Advertising & PR Senior Showcase

PROJECT TYPE: CAMPAIGN

THE TASK: Develop a two-pronged advertising campaign that drives registration for Temple University’s Advertising and Public Relations Senior Showcase: one prong aimed at students and the other aimed at recruiters and employers.

FINAL DELIVERABLES:

Social Media Campaign
Email Advertising
Website
Direct Mailers
Event Signage
Logo
Media Alerts

THE APPROACH: Almost like a reverse job fair, Temple University’s Advertising and Public Relations department invites employers/recruiters to view the work and portfolios of students in the department. Our campaign was aimed at driving both student and employer registration through a unique event and campaign theme. Particularly in a world post-pandemic, we felt the event theme should reflect the fact that our target audience has likely spent more time online than ever before. Our approach aims at balancing some of that digital overload with an outdoors/camping themed event - Camp Klein!

Aside from aiding in overall event planning and ideation, my contributions focused on logo design, establishing graphics guidelines, student-facing social media marketing strategy and post design, as well as event signage.

In collaboration with Isis Kirkland, LeiLani Leaston, Marissa Weinberg, Reese Woods, Sarah Childs, and Steven Cool.

To view the campaign’s website, direct mailers, and more social check out Sarah Child’s portfolio here.

HIGHLIGHTED SKILLS:

Logo Design
Print Design
Social Media Marketing
Photoshop
Illustrator
InDesign

Social Media

Student-facing social media posts included event announcements, FAQs, and tips to prepare for the event. Posts were adapted for LinkedIn, Instagram, and Facebook.