Jack Daniel’s

PROJECT TYPE: MAGAZINE AD

When thinking of Jack Daniel’s you’re most likely thinking bikers, rock and roll, and the south. This pair of ads faced the challenge of advertising to a market that’s an unlikely match with Jack - the hippie. Placed in a magazine focused on holistic wellness and self-care, this ad relies on humor to release the tension. These ads served as a chance to combine original illustration with photography.

SKILLS USED:

  • AI Image generation

  • Digital Illustration

  • Print Advertising

  • Billboard Advertising

Oral B

PROJECT TYPE: OUT OF HOME AD

These ads build upon an existing series of advertisements created for Oral B. The existing ads feature people scuba diving, repelling, and parachuting into a tooth chasm. My addition to the series features a bungee jumper, with an accompanying ad in the same creative direction that advertises a different product.

SKILLS USED:

  • Building upon existing ads

  • Adobe Photoshop

  • Adobe InDesign

Bodoni

PROJECT TYPE: POSTER DESIGN

Through exploring the Bodoni typeface this design highlights Bodoni’s Italian origins through a Mediterranean color scheme.

SKILLS USED:

  • Layout

  • Alignment

  • Typography

Fine Art

With a family background in fine arts, I began learning the technical side to fine arts at a young age. This background has proven to be advantageous in advertising design particularly in advertising production.

PHOTOGRAPHY:

GRAPHITE/ACRYLICS/LINOLEUM BLOCK PRINT:

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