People for the Ethical Treatment of Animals (PETA)
PROJECT TYPE: PRINT ADVERTISING
THE TASK: Dove’s iconic real beauty campaign helped the brand push boundaries for over 20 years. To continue the important conversations the brand has facilitated for another 20 years, develop a campaign that will further push the boundaries of the beauty industry
MY APPROACH: Have you ever come across a bird with a rather… suggestive name? This playful series of magazine ads for PETA is aimed at encouraging a vegetarian diet by playing on some of the funniest bird names out there.
Fun Fact: Vegetarianism may reduce the risk of developing cancer.
These ads utilize this fact to persuade viewers to stop eating meat.
SKILLS USED:
Print Advertising
Copywriting
InDesign
Photoshop
Illustrator
