Highland Bakery
PROJECT TYPE: BRANDING
THE TASK: Develop a bakery concept of your choosing and design a set of typographically based branding materials to create a visual identity for your bakery concept.
FINAL DELIVERABLES:
Logo (Wordmark)
Menu
Signage
Website
2 Packaging Designs
THE APPROACH: Conceptually aimed at exploring my ancestry, I dissected the classic visual elements of Scottish culture to develop an elevated visual identity rooted in Scottish design. Starting with design discovery through hand sketching and background research, I established a logo and brand colors, fonts, and design elements before moving on to developing other deliverables.
SKILLS USED:
Branding
Logo Design
Web Design
Package Design
Typography
Illustrator
InDesign
After Effects
